Brand strategy
Brand strategy for a $15M ARR startup
Built the brand strategy for a $15M ARR startup, preparing for the next growth stage.
Portfolio
Filter by discipline — every build is engineered for measurable business impact.
Hypotheses tested · AI
100 hypotheses tested hypotheses tested, winner scaled to $100K MRR in 4 months
Tested 100 AI hypotheses across ecommerce, retail, and manufacturing, then scaled the winner to $100K MRR in 4 months
PPC · B2C · CAC
PPC optimization for B2C luxury goods business: CAC cut in half with flat lead volume
Cut paid acquisition cost by 50% while maintaining lead volume across multiple channels
Growth strategy · AI customer
Growth strategy for an AI customer support product
Designed the growth strategy for an AI customer support product moving from PMF to its first $1M ARR
Meta · Google · Cross-channel
Cross-channel leakage diagnosis and growth troubleshooting
Found the hidden growth bottleneck across channels and turned wasted spend into stronger efficiency, plus, saved $50k monthly
PMF, Affiliate-marketing
60-day PMF validation for a new affiliate-marketing ecosystem tool
Validated product-market fit for a new tool inside an affiliate marketing ecosystem before scale