PPC · B2C · CAC
PPC optimization for B2C luxury goods business: CAC cut in half with flat lead volume
Cut paid acquisition cost by 50% while maintaining lead volume across multiple channels
A startup was spending around $100K per month across PPC channels, but the economics were weak and budget efficiency was far below where it should have been. We identified where the funnel was leaking, reworked the channel and budget allocation, and reduced monthly spend to $50K while keeping lead volume stable.
Outcome:
Monthly PPC budget optimized from $100K to $50K
Lead volume maintained
CAC improved by 2x
Testimonial:
They found the leak we had been paying for month after month. The improvement was not theoretical, and we cut spending in half and kept the same purchase volume flow.